Drag the tiles to the correct boxes to complete the pairs. Match each advertising testing method with the scenario that best portrays it.

1. Survey
2. one-on-one interview
3. consumer jury method
4. focus group

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas.

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating.

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs.

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market.

If a firm plans to issue new stock, flotation costs (investment bankers' fees) should not be ignored. there are two approaches to use to account for flotation costs. the first approach is to add the sum of flotation costs for the debt, preferred, and common stock and add them to the initial investment cost. because the investment cost is increased, the project's expected return is reduced so it may not meet the firm's hurdle rate for acceptance of the project. the second approach involves adjusting the cost of common equity as follows: . the difference between the flotation-adjusted cost of equity and the cost of equity calculated without the flotation adjustment represents the flotation cost adjustment. quantitative problem: barton industries expects next year's annual dividend, d1, to be $1.90 and it expects dividends to grow at a constant rate g = 4.3%. the firm's current common stock price, p0, is $22.00. if it needs to issue new common stock, the firm will encounter a 6% flotation cost, f. assume that the cost of equity calculated without the flotation adjustment is 12% and the cost of old common equity is 11.5%. what is the flotation cost adjustment that must be added to its cost of retaine

Rachel died in 2014 and her executor is finalizing her estate tax return. the executor has determined that rachel’s adjusted gross estate is $10,120,000 and that her estate is entitled to a charitable deduction in the amount of $500,000. using 2014 rates, calculate the estate tax liability for rachel’s estate.

Identify and describe a variety of performance rating scales that can be used in organizations including graphical scales, letter scales, and numeric scales.