Why do you need to create an effective advertising message? An effective advertising message tells customers about the specific details and features of your product. An effective advertising message tells customers what your competitors are offering. An effective advertising message tells customers the benefits of what you have to offer. An effective advertising message only focuses on products and not services.

Mae jong corp. issues $1,000,000 of 10% bonds payable which may be converted into 10,000 shares of $2 par value ordinary shares. the market rate of interest on similar bonds is 12%. interest is payable annually on december 31, and the bonds were issued for total proceeds of $1,000,000. in accounting for these bonds, mae jong corp. will: (a) first assign a value to the equity component, then determine the liability component. (b) assign no value to the equity component since the conversion privilege is not separable from the bond.(c) first assign a value to the liability component based on the face amount of the bond.(d) use the “with-and-without” method to value the compound instrument.