PLS HELP!! Type the correct answer in the box. Spell all words correctly.
Which aspect should businesses consider when trying to sell a product?
Instead of a product's features, a business should try to sell through a product's
because they describe what customers
can gain from the product.

Benefits

Explanation:

Both existing and potential customers attached the value of a product to its perceived benefits rather than its technical features.

When selling a product, businesses should focus more on communicating the benefits of a commodity than its features. Customers are more concerned with the advantages they stand to gain by consuming goods or services.

Focusing on benefits allows a business to set high prices and differentiate the product from its competitors. Communicating benefits creates a psychological conviction on customers, making them want to buy the product, thereby increasing sales.

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