What might the presence or absence of flexible work programs suggest to you about the corporate culture and values of an organization? Apply the concept of the business case for diversity to offering more flexible work arrange-ments for caregivers. In spite of people living longer and healthier lives, stereotypes about older workers being hard to manage and slow to adapt to new technologies still persist. How do the media con-tribute to and reinforce these perceptions? The organizations profiled in this article are quite different and represent a range from small businesses to huge corporations. What might they all have in common that has en-abled them to be innovative about their programs for older workers?