ASAP 65 points. 1. Visit a Web site for a company that sells products online. Then go to that company's corporate Web site. Compare the company's product sales site with its corporate site. Describe at least 3 differences between them. (1-3 sentences. 3.0 points)

2. Choose a well-known company, and describe at least three qualities that you associate with that company or brand. Explain why you associate those qualities with that brand. (1-6 sentences. 3.0 points) TIP: This can be the same company you used in question 1 above, or it can be different.

3. Choose a well-known company, and describe what you think that company's target market is. How can you tell? (1-5 sentences. 3.0 points) TIP: This can be the same company you used in question 1 or 2 above, or it can be different.

4. Describe either a desire-based or fear-based advertisement that you have seen. Explain what desire or fear you think the ad is using. (1-5 sentences. 3.0 points)

5. Choose a well-known company that you are familiar with, and write a customer profile survey that company could give its customers with at least 6 questions that will be useful for that company. (3.0 points)

6. Choose a well-known company that you are familiar with, and explain how that company could use each of the five P's of the marketing mix to achieve its brand image and sales goals. (1-8 sentences. 5.0 points)

Ebay

Explanation:

Ebay’s corporate and sales websites have  a lot of differences, the most notable being the lack of interface to purchase products on the corporate site. Another difference is that the corporate website is more like a newsfeed, showing achievements, advertisements, etc, for the company, whereas the sales site has lots of pictures and products, and it is more visually pleasing because of the colours. A final difference is there is a lot less text and writing on the sales website than on the corporate website.

Some qualities I associate with Ebay are:

That the products sold on the website are often cheaper than in the shops, because you are purchasing directly from the business.

Another quality that i think of is that it enables small businesses to start their companies without the costs of properties. as well as providing big corporations with somewhere to ensure they get sales.

A final quality that i associate with Ebay is the ability to sell your unwanted things to people, therefore making some profit.

I think Ebay does not have a target market, as when you access their sales website, they have products for every age group, baby toys, phones, mobility scooters, etc.

An example of a desire-based advertisement i have seen is the Galaxy advertisement, where the chocolate is portrayed as a luxury product that is desired by everyone.

An example of fear-based advertising is toothpaste advertisements, where they show what could happen if you don’t use their product, which makes you want to buy it.

You're welcome.

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