As a strategic marketing manager, discuss why it is important to define the organizations' business, mission, and goals. Provide two examples of specific issues that could be encountered if one fails to define these prior to developing marketing strategies. Include a relevant real-world example to support your ideas. In replies to peers, provide additional examples to support the ideas that have been presented.

Mission statement is very important to a business as it helps management to focus on their key goals. The goals and mission statement drives the focus of the company management to the main objective of the business. It leads to success of a business.

Explanation:

If the mission statement of a business is not defined then the company's management will lack in the key achievements. The defined goals give a certain motivation to the management for the business success. Mission statement is the main step which redirects the business existence. It helps the others to understand why a certain business exists. If a company will not have a mission statement its tasks will not be defined and its focus will be diverted.

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