1. Unit 8 provided several examples of businesses in which pricing plays an essential role in the business's identity. Think of an example of a business in your community whose reputation is also based on an aspect of pricing and explain how pricing forms the identity of the brand.

Examples of businesses in which pricing plays an essential role in the business's identity are;

1) PEP, 2) Market Square, 3) Walmart, 4) Target, 5) Eko Hotel

Shoprite

Pricing forms the the identity of the Shoprite brand because the charges for the items sold are reduced to the lowest minimum, such that customers are attracted to their outlets as a customer can get a wide variety of popular, local, and rear at affordable prices

Explanation: