A marketing strategy refers to A. the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it. B. the tactical decisions made to implement the marketing program. C. a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs). D. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

The revenues of a company increased by 39% in year one and decreased 22% in year two. what is the overall change over the two-year period?

Colah company purchased $1.8 million of jackson, inc. 8% bonds at par on july 1, 2018, with interest paid semi-annually. when the bonds were acquired colah decided to elect the fair value option for accounting for its investment. at december 31, 2018, the jackson bonds had a fair value of $2.08 million. colah sold the jackson bonds on july 1, 2019 for $1,620,000. the purchase of the jackson bonds on july 1. interest revenue for the last half of 2018. any year-end 2018 adjusting entries. interest revenue for the first half of 2019. any entry or entries necessary upon sale of the jackson bonds on july 1, 2019. required: 1. prepare colah's journal entries for above transaction.

Comprehensive illustrative problem: mira's store on february 1 20a4 mica delaman opened astore that sells school supplies her main customer are the students and teachers of happy students school that is situated in front of her store. mira wanted to know the financial position of mira's store. mira knew you were studying accounting. so she asked for . 1. to start her business mira's opened a checking account in the name of mira's store . the statement of account from the bank shows that the checking account has a balance of 31,535 of december 31,20a4