is a form of personal selling that requires that salespeople earn the confidence of their customers and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer value.

Trust-based relationship selling

Explanation:

Salespeople can be defined as a group of people or individuals who are saddled with the responsibility of selling goods and services to customers, in order to meet their needs or wants.

Trust-based relationship selling is a form of personal selling that requires that salespeople earn the confidence of their customers and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer value.

Trust-based relationship selling is developed through personal selling and personalization because they deal with gathering information about a specific customer's choice such as taste, requirements, product preferences, shopping styles or patterns in order to be able to serve him or her better, through the provision of goods and services that meets their needs.

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