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Which of the following is true of brand personalities?
They are not as important as brands' names and logos
They are determined by consumers' perceptions, but influenced by the process of branding
They are determined by the process of branding, but influenced by consumers' perceptions
They are not developed until a brand is nationally known
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Answers: 3
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Which of the following is true of brand personalities?
They are not as important as brands' names a...
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