Depending on a firm's approach to the competitive market place, firms within any given industry can be categorized based on strategic type. A firm's strategic type can provide insight into how the firm will seek to shape and/or respond to changes within its environment. This activity is important because marketing managers need to be mindful of the organizational strategies in play when developing marketing strategies for their firms. The goal of this exercise is to demonstrate an understanding of Miles and Snow's four strategic types that classify the organizational strategies of firms. Miles and Snow propose several categories of firm within any given industry based on strategic type. Firms of a particular strategic type have a common strategic orientation and a similar combination of structure, culture, and processes that follow their organizational strategy. The four strategic types are prospectors, analyzers, defenders, and reactors. Mathc the related item to its appropriate position depending on which strategic type it represents.

a. Proctor & Gamble
b. Tesla
c. Kmart
d. Mrs. Fields

Prospector Analyzer Defender Reactor

Problem 9-5. net present value and taxes [lo 1, 2] penguin productions is evaluating a film project. the president of penguin estimates that the film will cost $20,000,000 to produce. in its first year, the film is expected to generate $16,500,000 in net revenue, after which the film will be released to video. video is expected to generate $10,000,000 in net revenue in its first year, $2,500,000 in its second year, and $1,000,000 in its third year. for tax purposes, amortization of the cost of the film will be $12,000,000 in year 1 and $8,000,000 in year 2. the company’s tax rate is 35 percent, and the company requires a 12 percent rate of return on its films. required what is the net present value of the film project? to simplify, assume that all outlays to produce the film occur at time 0. should the company produce the film?

What two things do you consider when evaluating the time value of money

Fred smithers, a recent college graduate decided to open his own portable juice bar, smithers smoothies, to wheel around newport beach. you, a trusted friend of fred, are a business major that has also recently graduated and agreed to handle the books for a while to get some practical experience and have a favor that you can ask of fred in the future. given the following five transactions concerning the new venture, prepare the necessary journal entries for the transactions, post the journal entries to appropriate t accounts and prepare a trial balance as of the end of the month in order to answer to the necessary may 2: fred invests $12,000 of his own money to start the new company. this money was obtained from a part-time job working at a legal firm while he was in school. may 3: fred spent $5,100 cash to purchase a refrigerated trailer that he can pull behind his car and set up at the beach. under your advice, fred agrees to place the new asset under an account called "equipment." may 6: fred bought $640 of supplies on account from the flav-o-rite confectioners company. because they will last longer than a single accounting period fred agrees to record them as, "supplies" as per your suggestion. may 13: fred sat on the beach for six hours without a single sale and was feeling very down. right before he left, however, a plumber escorting his family reunion along the beach stopped by his stand and bought $800 worth of smoothies for the entire family. under your advice, fred agrees to call this cash revenue, "sales." may 15: excited about his new venture, fred withdraws $350 from the company to take his girlfriend out to dinner. what would be the balance in the cash account at the end of the period following the posting of all the transactions?