Final Assignment B Market Research (5.0 points) Instruction: Write 1-2 short paragraphs about the target market segments for your company and why you think this company and product will be successful. Are there economic, social, or other trends that make this a good opportunity now?

Product Description (2.0 points)
Instruction: Write 1-2 short paragraphs about your product's features and benefits.

Competition Analysis (3.0 points)
Instruction: Describe at least two other companies that are direct or indirect competitors to your company. Explain how you will differentiate yourself from them.

Brand Image Goals (2.0 points)
Instruction: Describe your brand image goals in 1-2 short paragraphs. Include at least two qualities that you want people to associate with your brand.�

Financial Goals (2.0 points)
Instruction: Decide how much monthly revenue you want the company to make from sales of the product six months from now, one year from now, and five years from now.

Other Marketing Goals (2.0 points)
Instruction: Describe at least one other marketing goal you would like to achieve. 1-3 sentences.

Marketing Message (4.0 points)
Instruction: Write 2-3 short paragraphs about the marketing message you will use and why you chose this message. Why does it appeal to your target market?

Pricing (4.0 points)

Instruction: Decide what the price for your product will be, and describe at least two factors you considered in determining that price.

Promotional Strategies (4.0 points)
Instruction: Write 2-3 short paragraphs describing at least two promotional strategies you will use.

Budget (2.0 points)
Instruction: Decide what the total marketing budget will be, and make a list of at least four things you will spend money on and how much you think they will cost.