What is the difference between marketing and merchandising? How do each of these concepts fulfill a different function in the business world? Explain and provide a real-world example of each.

What is the difference between marketing and merchandising? How do each of these concepts fulfill a different function in the business world? Explain and provide a real-world example of each.

The difference between marketing and merchandising is that marketing is virtual, like it is an advertisement via the Internet, paper copies, etc. Meanwhile, merchandising is a in-person product advertisement, like a salesman showing a potential buyer a new car. These concepts fufill different functions in the business world, since marketing can reach more people, more easily, while merchandising can only reach a handful of people, but the people will be more likely to buy the product. An example of marketing would be a car company advertising a new model via the Internet. An example of merchandising would be a salesman showing a customer a new car model.

Explanation:

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