Marketing segmentation is a. an attempt to reach all consumers with a single marketing mix. b. a simple marketing mix target strategy. c. the process of dividing the total market into several heterogeneous groups. d. the process of bringing several small, unreachable segments into a definable market segment. e. practiced by both profit-oriented and not-for-profit organizations.

There is a cost associated with each source of financing. discuss the cost of debt, preferred stock, common stock, and retained earnings in detail. which source of financing is typically less expensive? why? why do financial managers try to determine the optimal capital mix? be specific.

Which of the following best describes the economic effect that results when the government increases interest rates and restricts the lending of money? a. borrowing money becomes more expensive and there is less investment in production. b. the economy grows as investments result in larger profits. c. government spending drives up prices because of greater competition for goods and services. d. consumers save more money and spend less buying goods and services.

Conor is 21 years old and just started working after college. he has opened a retirement account that pays 2.5% interest compounded monthly. he plans on making monthly deposits of $200. how much will he have in the account when he reaches 591 years of age?