Your friend says that Company A is doing a great job for shareholders. He says that their ROA is high. You point out that shareholders tend to like debt and the Company A has low debt. Furthermore, ROA is biased towards companies with low debt. You suggest that

Your friend says that Company A is doing a great job for shareholders. He says that their ROA is high. You point out that shareholders tend to like debt and the Company A has low debt. Furthermore, ROA is biased towards companies with low debt. You suggest that __ROE is a better measure of the job management is doing for shareholders.

Explanation:

Company A's Return on Equity (ROE) is a financial measure that investors use to gauge how their equity investments in the company are generating income.  The Return on Assets (ROA) helps the same investors to measure how management is using Company A's assets or resources to generate more income. Company A's ROE is determined by dividing its net income by the equity, while its ROA is determined by dividing its net income by the assets.  If the ROE equals the ROA, it shows that there is no leverage (debts) held by Company A.

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