Increasingly, CEOs are building their companies’ brands through personal online participation, including through wide distribution of blog posts, and in this way they are allowing consumers to gain trust in the person running the business rather than an impersonal brand. a. True
b. False

a. True

Explanation:

A marketing channel can be defined as the process of developing marketing techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers. There are four (4) main types of marketing channels;

1. Direct selling.

2. Dual distribution.

3. Sales through intermediaries.

4. Reverse channel.

When selecting a marketing channel, the first step is to determine the type of channel that will best meet your objectives and the distribution needs of your customers.

Increasingly, CEOs are building their companies’ brands through personal online participation, including through wide distribution of blog posts, and in this way they are allowing consumers to gain trust in the person running the business rather than an impersonal brand. This is essentially achieved through the use of social media such as Face-book, Twitter, Insta-gram, Goo-gle, etc.

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