Business, 08.10.2019 14:10 taufajane3887

When tiger woods won the 2000 us open, he used nike golf balls and wore nike clothing. nike also ran commercials during the tournament. this combined use of promotional mix elements is an example of which concept that states that the whole is greater than the sum of its parts?

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Answer from: rylee87

The combined use of promotional mix elements is an example of Synergy that states that the whole is greater than the sum of its parts.

Further Explanation:

Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales. The promotional mix includes the following elements:

•Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines, radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.

•Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.

•Personal Selling: It consists of the use of salesperson to sell their product to the consumer personally.

•Sales Promotion: The communication channels that are used to increase the demand in the market. Examples include rebates, freebies, coupons, loss leaders, prized, and premiums.

Nike makes use of both Advertising and sales promotion to promote its product. The use of both the commercial advertisement and Nike product used by the player will create an image in the minds of the people, which leads to an increase in sales. It was a result of the synergy created by different elements of the promotion mix.

Therefore, the synergy is the concept that states the whole is greater than the sum of its parts.

Learn more:

1. Market intermediary

2. Promotion mix

3. The sales budget

Answer details:

Grade: High School

Subject: Marketing

Chapter: Promotional Mix

Keywords: When, Tiger woods, won, the, 2000 us open, Nike golf balls, Nike clothing, promotional mix, Synergy, he used, Nike also ran commercials, during the promotional mix elements, states that the whole than the sum of its parts, which concept.

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