Giving 70 points if you answer these correctly! [DUE TODAY!] 1: A technique for conducting market research that gives people a forum for expressing their opinions is called a

A: competitive research
B: focus group
C: Marketing Intelligence tools
D: Market Research
E:Environmental Research

2: Which marketing technique works best is clearly defined.
True

False

3: The purpose of conducting a survey is to quantify misconceptions.

False

True

4: Surveys and questionnaires are very similar.

False

True

If the ceo of a large, diversified, firm were filling out a fitness report on a division manager (i.e., "grading" the manager), which of the following situations would be likely to cause the manager to receive a better grade? in all cases, assume that other things are held constant.a. the division's basic earning power ratio is above the average of other firms in its industry.b. the division's total assets turnover ratio is below the average for other firms in its industry.c. the division's debt ratio is above the average for other firms in the industry.d. the division's inventory turnover is 6, whereas the average for its competitors is 8.e. the division's dso (days' sales outstanding) is 40, whereas the average for its competitors is 30.