Snowslopes Ltd. is looking to expand by investing in its promotional activities. It is looking to develop its market share by promoting its surf wear product range. It is looking to use the promotional mix to promote the range. This might include: • Advertising
• Sales promotion • Sponsorship
• Social media
It has a limited marketing budget and Sophie, its Marketing Director, is looking to get best value for money.
1. What is meant by ‘promotional mix’?
2. Recommend a suitable promotional mix for Snowslopes. Justify your answer.
3. How could Snowslopes Ltd. use its promotional mix to help expand its business? Give reasons for your answer.

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Verizon communications, inc., provides the following footnote relating to its leasing activities in its 10-k report. the aggregate minimum rental commitments under noncancelable leases for the periods shown at december 31, 2010, are as follows: years (dollars in millions) capital leases operatingleases 2011 $97 $1,898 2012 74 1,720 2013 70 1,471 2014 54 1,255 2015 42 1,012 thereafter 81 5,277 total minimum 418 $ 12,633 rental commitments less interest and (86) executory costs present value of 332 minimum lease payments less current (75) installments long-term obligation $257 at december 31, 2010 (a) confirm that verizon capitalized its capital leases using a rate of 7.4 %. (b) compute the present value of verizon's operating leases, assuming an 7.4% discount rate and rounding the remaining lease term to 3 decimal places. (use a financial calculator or excel to compute. do not round until your final answers. round each answer to the nearest whole number.)

Acollege registrar's office requires you to first visit with one of three advisors and then with one of two financial professionals. this system best described as which of the following? a. single server, single phase systemb. multiple server multiphase systemc. multiple server, cross phase systemd. single server, multiphase systeme. multiple server, single phase system