I think that "MTV's future lies mostly in its international operations." This is where the market is for cable TV. The domestic market is already saturated. For an organization of its kind, the best it can do is to expand beyond the domestic market, which it has already done. For example, its African channel is booming. It is also a way to project American culture to the world to help create cross-cultural understanding, while also importing some outside culture to the US in a globalized