Research a business that financial analysts predict will be gone in the very near future or is already gone. You may choose one of the following companies or research another company that business analysts think is on its way out. Note: If you select a company that is not on this list, you must provide the source for your research. J. C. Penney

Sprint/Nextel

The Container Store

New York & Company (Retail Clothing)

Jamba Juice

Elizabeth Arden (Cosmetics)

Sears

Aeropostale

Rosetta Stone

PacSun

Based on what you find, determine whether the business is declining on account of an an external factor (i. e., shift in demographics, competition, consumer demand) or an internal factor (i. e., poor management, poor quality, lack of cost control). It may be a combination of both, in which case you should include this insight in your paper. Either way, be sure to explain in detail how this factor has negatively impacted the business.

If you discover an external factor, was there anything the company could have done to adapt? If you discover an internal factor, why do you think the company didn’t address it before it got so serious?

Be sure to include properly formatted APA citations of your research.