After some great discussions with the CEO and Vice Presidents, you now feel that you have a majority of the top management team on board. Although resources are limited, you feel that the most pressing need is to become more sustainable. This is an important issue not just in the milk industry, but worldwide. Success here could lead to important impacts down the road. For now, management wants your recommendation: Which project is most likely to lead Tri-State into becoming more sustainable, but also provide a significant return to Tri-State