RedPin was a combination restaurant, bowling alley, and bar in Oklahoma City. It boasted 10 bowling lanes; a full-service bar; space for private parties; a menu of local, made-from-scratch fare; and a large canal-front patio. By analyzing the marketing environment and developing strategies accordingly, RedPin was able to find success in good and bad economic conditions. Marketing does not occur in a vacuum. Unforesetn developments external to the firm can directy impact the success of its marketing stratogy. For this reason, marketing professionals continually scan and analyze the external environment. t is also critical that organizations identify and evaluate the direct and indirect competitors seeking to acquire market share and profits.
1. RedPin develops marketing strategies based on all of the following factors except:.
a. number of children in thecommunity.
b. educational level of Oklahoma City consumers.
c. age of potential customers.
d. percentage of male consumers that bowl.
2. Which of the following are not direct or indirect competition for RedPin?
a. restaurant in Oklahoma City .
b. traditional bowling alleys.
c. facilities that host children's birthday parties.
d. municipal government.