O A market segment is a:
o
a. customer group whose members share similar inclinations toward a brand.
b. homogenous customer group broken down into groups that are heterogeneous.
0 0
c. group of industrial customers with variable wants and needs.
c
d. complete customer population at a marketplace.
O

Wallis company manufactures only one product and uses a standard cost system. the company uses a predetermined plantwide overhead rate that relies on direct labor-hours as the allocation base. all of the company's manufacturing overhead costs are fixed—it does not incur any variable manufacturing overhead costs. the predetermined overhead rate is based on a cost formula that estimated $2,886,000 of fixed manufacturing overhead for an estimated allocation base of 288,600 direct labor-hours. wallis does not maintain any beginning or ending work in process inventory.

China white was the black market selling of ivory, in which the profit was redistributed back into the trafficking of heroin.

Question 1 2 points is the concern of business for the long-range welfare of both the company and its relationships to the society within which it operates