Social media marketing has emerged as an important category of digital marketing Which of the following describes this?​

These are the answer choices for the question:

A)Creating and managing long-term arrangements to promote online services on third party websites

B)Using online ads such as banners to achieve brand awareness and encourage clickthrough

C)Monitoring and facilitating customer-customer interaction and participation throughout the webto encourage engagement with a company and its brands

D)None of the above

Explanation:

In general terms, social media marketing promotes a general strategy of customer to customer interaction, and also, a strategy of customer to brand interaction, that is both more direct, and as the world interaction implies, interactive.

The idea is to have customers interact with each other by engaging with the product online, not only through online purchases, but also through commentary, likes, shares, and other forms of social media interaction that can be very effective to expand product and brand awareness, and that promote the growth of the customer base of the company as a result.

c is the correct answer.

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