1. segmentation includes factors like loyalty, attitude, readiness to buy, and a product’s usage pattern specific to what you sell.

2.
segmentation includes shared personality traits, beliefs, attitudes, interests, and lifestyles of a segment of customers.

3.
Distribution can even be done in specialized ways, such as marketing, which is a strategy used by some direct sales companies where existing individual “distributors” recruit new distributors who are then paid a portion of their recruits’ sales.

4.
is how your customer perceives your products and services compared to your competition.

5.
Every marketing activity you perform will consist of either identifying or customer wants or needs.

6.
The goal of promotion is to establish market , or the percentage of total sales in an industry.

7.
The first step to achieving market share is through market , introducing new products and services into a market and taking market share from other market competitors.

8.
The success of your promotion depends on the look of what it is that you’re promoting. This is why small businesses must develop a strong , which is the way a business is perceived by the public.

9.
: You can enhance your image with customers because advertising is considered a legitimate form of promotion.

10.
But when evaluating your advertising options, you should consider these three factors:

Who is my (two words), and where are they?
What is the best platform to reach them?
Is this platform affordable and is there a return on investment?