Natalie runs a business making handmade sweaters for cats. She has made the sweaters herself for a number of years, but the business has really grown, and she can no longer keep up with demand. Natalie needs to set up a supply chain in order to fulfill the incoming orders. She is new to this side of business and wants to know what a supply chain is. Which of the following best defines a supply chain? a. It is a system of activities, people, organizations, and resources which provide feedback to companies for product enhancements and new product ideas.
b. It is a system of activities, people information organizations, and resources participating in moving a service or product from supplier to customer.
c. It is a marketing channel where different channel partners are evaluated in regards to the value offered to the customer.