This problem is a long one, and requires you to make up a fake product. Do not answer unless you fully know how answer each part of this problem. 1.) Think of some products that you could develop to meet consumers’ needs or wants. Go through the steps of the product planning phase for your product idea by answering the following questions.

2.) Also, Describe three enhanced product attributes you can add to your product, Describe three extended product attributes you can add to your product, Describe two packaging features that will contribute to your product attributes, Describe two labeling features that will contribute to your product attributes.

3.) After that then, think of a product that has gone through a complete product life cycle. Describe the product’s cost, demand, target market, and marketing activity at each stage in the product life cycle.

4.) Finally, think of a popular product or brand that you like. Conduct a SWOT analysis for that product. Describe at least two for each.