Business, 03.03.2021 22:50 tyliyahmiles99
Toyota produces a range of cars aimed at different market segments. It even owns separate company called Lexus, whose cars are aimed at a particular market segment
a) Look at the photographs of the Toyota range of cars and identify what characteris
the consumers of these models are likely to have. The characteristics you identify
might include income (socio-economic group), age, gender, use of the product,
lifestyle
b) Explain the benefits to Toyota of producing a large range of cars aimed at differens
market segments.
pls help it would mean a lot :)
Answers: 3
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