Question 1 Product refers to the process of researching, identifying, developing, and enhancing offerings based on customer needs.

Question 2
If you offer your customers more than one product, you create a product —a group of related products marketed together and sold by the same company.

Question 3
The product mix includes four different measurement strategies: width, , depth, and consistency.

Question 4
The depth of a product mix is the total number of for each product.

Question 5
Product planning is the process of taking a product and following through to introduce and sell it within a market.

Question 6
The product includes features like an app for your phone, access to a community of other users, and preset challenges for you to complete in order to reach your goals.

Question 7
The main stages of a product’s life cycle include introduction, , maturity, and decline.

Question 8
A is a name, picture, design, symbol, or any combination of these items to identify offerings and differentiate them from the competition.

Question 9
The effectiveness of your brand can be assessed by brand , the positive association that customers attach to an offering, resulting in purchase commitments.

Question 10
Brand is the value that results from the customer’s perceptions of a brand, rather than the product itself.

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

Investment x offers to pay you $5,700 per year for 9 years, whereas investment y offers to pay you $8,300 per year for 5 years. if the discount rate is 6 percent, what is the present value of these cash flows? (do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) present value investment x $ investment y $ if the discount rate is 16 percent, what is the present value of these cash flows? (do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) present value investment x $ investment y

You are attending college in the fall and you need to purchase a computer. you must finance the purchase because your parents will not purchase it for you, and you do not have the cash on hand to purchase it. in blank #1 determine which type of credit would you use to finance your purchase (installment, non-installment, or revolving credit). (2 points) in blank #2 defend your credit choice by explaining why your financing option is the best option for you. (2 points) in blank #3 explain why you selected that credit option over the other two options available. (2 points)