Sung Song, the owner of a new Chinese take-away outlet is disappointed with sales in the first three months of
business. There are several take-away competitors locally
His prices are a little higher than his closest competitor
However, the customers who have bought his food say it
is the best in town.
He has asked a small business adviser to help him
improve sales. The adviser has made the following
recommendations:
- Develop a marketing strategy.
Set a marketing budget.
Increase sales promotion.
2
a What is meant by 'sales promotion'?
b Identify two features of a marketing strategy.
C Explain the importance to Sung Song of setting a
marketing budget.
d Identify and explain how sales promotions might
increase the sales of Sung Song's business.
e Do you agree with the business adviser's
recommendation that a marketing strategy
will increase Sung Song's sales? Justify your answer.
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Problem 8-6 cullumber company is a multi product firm. presented below is information concerning one of its products, the hawkeye. date transaction quantity price/cost 1/1 beginning inventory 2,700 $17 2/4 purchase 3,700 26 2/20 sale 4,200 43 4/2 purchase 4,700 33 11/4 sale 3,900 47 calculate average-cost per unit. (round answer to 4 decimal places, e.g. 2.7613.) average-cost per unit $ link to text compute cost of goods sold, assuming cullumber uses: (round average cost per unit to 4 decimal places, e.g. 2.7631 and final answers to 0 decimal places, e.g. 6,548.) cost of goods sold (a) periodic system, fifo cost flow $ (b) perpetual system, fifo cost flow $ (c) periodic system, lifo cost flow $ (d) perpetual system, lifo cost flow $ (e) periodic system, weighted-average cost flow $ (f) perpetual system, moving-average cost flow $ click if you would like to show work for this question: open show work