MAKE IT PAY: What was the last product that you purchased? Think for a minute about why you made the purchase. How did each of the marketing functions affect your decision? Ask yourself questions such as:• Why did you want the product?• Did the product’s brand impact your actions?• Did the product’s price influence you?• Where did you purchase the product?• How did you hear about the product?• Who helped you to make your purchase? Finally, after answering these questions, consider the following: How did the different marketing functions work together as a team to encourage you to make your purchase? *
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MAKE IT PAY: What was the last product that you purchased? Think for a minute about why you made the...
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