Classify the customer buying motive as rational or emotional. Mark buys a particular brand of frozen food because it is economical for him.
O rational
O emotional

What is product differentiation, and how can it be achieved ? what is product positioning? what conditions would head to head product positioning be appropriate?

Sarah salesrep is brand new to her job selling "lifetime" printers that never need replacement ink cartridges. the problem is that these printers cost ten times more than a regular printer, so it is difficult to get prospective buyers to understand the cost savings of buying it. to break through the barrier and begin making sales, sarah should use a analysis that highlights her printer's lower cost.

In most states, a licensee must provide a(n) of any existing agency relationships to all parties