Business, 18.03.2021 02:00 mercymain1014

1) O Branded content, ou o conteúdo de marca, é uma ferramenta que foca na produção de conteúdo de entretenimento por iniciativa da própria marca,
para engajar e tocar a audiência, e tem sido amplamente utilizada para gerar
respostas cognitivas e emocionais no publico.
Assinale a alternativa que apresenta corretamente a comparação entre
Branded content e Content marketing,
Alternativas:
O branded content é uma modalidade de publicidade, enquanto o
a)
marketing content busca fortalecer a marca,
O marketing content procura retorno para a marca enquanto o branded
b)
content busca gerar impacto no consumidor.
O branded content pode ser dividido em diferentes
c) canais enquanto o markting content pode ser utilizado Alternativa assinalada
apenas em canais digitais.
d) Não existe diferença entre o branded content e o content marketing
O branded content tem como objetivo a criação de conteudo enquanto o
e) marketing content busca ser uma solução hibrida entre o mercado
publicitário, a indústria do entretenimento e tecnologias interativas.

Answers: 2

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