1) David AAKER e Kevin KELLER distinguiram cinco níveis de atitude do consumidor em relação à escolha de uma marca, do mais baixo ao mais alto.
1. O consumidor trocará de marcas, principalmente por razões de preço. Não
há nenhuma lealdade de marca.
2. O consumidor está satisfeito. Não há razão para mudar a marca.
3. O consumidor está satisfeito e teria algum custo para mudar a marca.
4. O consumidor valoriza a marca e a vê como uma amiga.
5. O consumidor é devotado à marca.
O valor patrimonial da marca está altamente relacionado a quantos
consumidores de uma marca estão nas classes 3, 4 ou 5. Está também
relacionado, conforme AAKER, ao grau de reconhecimento, à qualidade
percebida, às fortes associações mentais e emocionais e a outros ativos,
como patentes, marcas registradas e relacionamentos de canais (LERAY,
2012).
Considerando o contexto, avalie as afirmativas a seguir:
1. O fator que faz um consumidor ser fiel à marca é o brand equity.
II. As crenças e valores da marca são a razão para a fidelização.
III. Ver a marca como uma amiga está relacionado à sua personalidade.
IV. A devoção à marca está relacionada à sua dimensão emocional.
V. Preço é um dos quesitos levados em consideração no posicionamento.
É correto o que se afirma em:
Alternativas:
a) II, III e IV, apenas.
b) I, III e IV, apenas.
C) I, II e III, apenas.
e IV, apenas.
e) I, II, III e IV.​

< back to assignment attempts: 1 1 keep the highest: 1 / 2 2. determining opportunity cost juanita is deciding whether to buy a suit that she wants, as well as where to buy it. three stores carry the same suit, but it is more convenient for juanita to get to some stores than others. for example, she can go to her local store, located 15 minutes away from where she works, and pay a marked-up price of $102 for the suit: store travel time each way price of a suit (minutes) (dollars per suit) local department store 15 102 across town 30 88 neighboring city 60 65 juanita makes $42 an hour at work. she has to take time off work to purchase her suit, so each hour away from work costs her $42 in lost income. assume that returning to work takes juanita the same amount of time as getting to a store and that it takes her 30 minutes to shop. as you answer the following questions, ignore the cost of gasoline and depreciation of her car when traveling. complete the following table by computing the opportunity cost of juanita's time and the total cost of shopping at each location. store opportunity cost of time price of a suit total cost (dollars) (dollars per suit) (dollars) local department store 102 across town 88 neighboring city 65 assume that juanita takes opportunity costs and the price of the suit into consideration when she shops. juanita will minimize the cost of the suit if she buys it from the . grade it now save & continue continue without saving

Zoe would like to be able to save for night courses at the local college. which of these would be a good way for zoe to make more money available for savings without dramatically changing her budget? economía

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