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Business, 22.03.2021 23:10 hii4199

Canadian Airline conducted market research to determine the expectations of business travelers-its target market. It learned business travelers don't view air travel as a simple product any more, but as a sequential process with a series of customer service interactions which to them seemed at times arbitrary. A traveler could not estimate how much time it would take to make reservations, to check-in, to board etc., because the time spent on these activities was typically directly related to the experience and training of the airline's employees. Canadian Airline could provide better service to its target customers if it could:

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