Think about a promotional message you’ve received today—a television commercial, coupon, Internet ad, sales pitch, etc. Was this promotional message product promotion or institutional promotion? If it was product promotion, was it primary or secondary? Think about how the message affected you. Were your purchasing decisions influenced? If so, how? Did anything cause you to think differently about a company, an organization, an idea, or an issue? If so, what was it?

The silverside company is considering investing in two alternative projects: project 1 project 2 investment $500,000 $240,000 useful life (years) 8 7 estimated annual net cash inflows for useful life $120,000 $40,000 residual value $32,000 $10,000 depreciation method straightminusline straightminusline required rate of return 11% 8% what is the accounting rate of return for project 2? (round any intermediary calculations to the nearest dollar, and round your final answer to the nearest hundredth of a percent, x.xx%.)

When the amount for land is 36,000 and the amount paid for expenses is 10,000, the balance of total asset is

Bridge building company estimates that it will incur $1,200,000 in overhead costs for the year. additionally, the company estimates 50,000 direct labor hours will be spent building custom walking bridges for the year at a total direct labor cost of $600,000. what is the predetermined overhead rate for bridge building company if direct labor costs are to be used as an allocation base?