The growth of corporate sponsorships and the branding of sports have been dramatic over the past four decades. This is related to the desire of corporate representatives to establish ideological outposts in the minds of people worldwide. This is why Coca Cola, McDonalds, and General Motors spend billions of dollars to sponsor the Olympics and other sports around the world. What are ideological outposts, how to they promote the interests of corporations, and how do corporations use sports to establish them