Craft Brewery Inc., a leading multinational beverage manufacturing company, coordinates with Waste Recycling Inc., a waste management company, to create a strategy to recycle and reuse beverage bottles. Craft Brewery Inc. will install hundreds of machines that would recycle empty bottles in several locations and reward consumers who recycle. The company believes that this initiative would help protect the environment. In this scenario, Craft Brewery Inc. is practicing .

b. sustainable supply chain management

Explanation:

In this case, it is correct to state that Craft Brewery Inc. is practicing sustainable supply chain management.

This is a practice that is beneficial to the company because it reduces production costs by recycling and reusing beverage bottles and also encourages consumers to adopt good environmental preservation actions.

Sustainability is an increasingly growing issue in society, and consumers are increasingly willing to consume from companies that adopt strict standards of environmental protection, therefore the strategy of Craft Brewery inc. it will increase employee perception and satisfaction, making the company more positioned in the market.

answer; strategic planning;