Market segmentation is about dividing the total market for a product or service into groups with similar characteristics and needs. marketers often divide the total market for their products and services demographically, either by age, education, or income level. if they wanted to know if all 18-year-olds in their market had similar tv show and movie interests, their inquiry would also focus on segmentation.

Amap from a trade development commission or chamber of commerce can be more useful than google maps for identifying

Salge inc. bases its manufacturing overhead budget on budgeted direct labor-hours. the variable overhead rate is $8.10 per direct labor-hour. the company's budgeted fixed manufacturing overhead is $74,730 per month, which includes depreciation of $20,670. all other fixed manufacturing overhead costs represent current cash flows. the direct labor budget indicates that 5,300 direct labor-hours will be required in september. the company recomputes its predetermined overhead rate every month. the predetermined overhead rate for september should be:

(a) what do you think will happen if the price of non-gm crops continues to rise? why? (b) what will happen if the price of non-gm food drops? why?