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Business, 30.03.2021 14:30 Arealbot

Yura is the Managing Director of a company that sells holidays. The company organises hotels, air flights and car hire for customers. For the first time, the company is going to do
some market research. Secondary sources will be used and a sample of customers will be selected
for primary research.

Yura believes that the price is the most important part of the marketing mix for holidays.
Do you think that he is correct? Justify your answer.​

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Answers: 3

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