A focused differentiation strategy aims at securing competitive advantage Group of answer choices by convincing affluent buyers that the company has a true world-class product. with a product or service offering carefully designed to appeal to the unique preferences and needs of a narrow, well-defined group of buyers. by providing niche members with a top-of-the-line product at a premium price. by catering to buyers looking for an upscale product at an attractively low price. by developing product attributes that no other company in the industry has.

conquest, inc. produces a special kind of light-weight, recreational vehicle that has a unique design. it allows the company to follow a cost-plus pricing strategy. it has $9,000,000 of average assets, and the desired profit is a 10% return on assets. assume all products produced are sold. additional data are as follows: sales volume 1000 units per year; variable costs $1000 per unit; fixed costs $4,000,000 per year; using the cost-plus pricing approach, what should be the sales price per unit?

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One of your new suppliers, kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. in replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. which of the following aspects of effective communication should you give the most attention? (a) making sure you understand kim’s areas of expertise. (b) supporting your reply with relevant data and facts. (c) establishing your credibility as an expert. (d) paying attention to implied communications.