Several seasons after the new women's athletic clothing line launched in the marketplace, the company decides to try expanding into the market for men's athletic wear. Here are the steps they followed when creating the women's athletic wear: Idea generation
Idea screening
Concept development
Concept testing
Product redesign
Analysis of the business opportunity
Market testing
Product launch
Customer service
a) In what ways will the process for creating a men's athletic clothing line be similar? In what ways will it be different? Hint: Think about what steps have already taken place when creating the women's athletic wear that won't need to be repeated again. (2 points)

b) The company is ready to create the men's athletic wear. How should they begin this product development process? Give details of what the first few steps should be. (3 points)