You are the leader of a new product development project. Your team has worked hard on developing a third-generation product that incorporates new technology and meets customer demands. The project is roughly 50 percent complete and has already cost the organization $100,000 dollars. You have just received a report from the marketing department detailing a similar product that is about to be released by a competitor. Their product appears to utilize radical new design principles that expand the functionality of the product. This poses a serious threat to the success of your project. Top management is considering canceling your project and starting over again. They want you to make a recommendation. To continue the project would cost another $200,000 dollars of investment but market intelligence cannot confirm when your