Having decided what secondary sources you will use, you now need to decide whether you elect to use any primary sources for obtaining data. This will involve setting up targeted research to answer the questions that you need answered. Note that this research will be carried out in-house by the market research department, but will be quite expensive 1- Use in-house year purchase history data from the past 10 years, which contains consumer profiles.

2- Don’t use any secondary sources—you prefer to use primary sources that target exactly the data you want.

3- Use an online commercial database that contains 15 years of eSports industry sales analysis and market profiles.