Pick the right keywords that potential buyers will be searching. Write ads that correlate with those keywords. That is the perfect combination for attracting online buyers via text ads on search engines. But once they click on the ad, the work has just begun. You have to get them to actually decide to get out their wallet and enter their credit card info. That magic happens by the convincing, compelling, easy to understand, trustworthy content that matches the promises made and info given in the ad they clicked. Be sure the keywords, products, unique selling propositions and calls to action used in your ad are mentioned again on the landing page. Don't worry, you don't have to be a programmer to quickly create these landing pages and there's even more instruction once you click through.