Discuss how attitude and values influence effective communication​

Attitudes and values can influence effective communication both positively and negatively. When attitudes are positive, there is an empathy that exists between those conversing enough so that each side will strive to fully understand what the other is saying in order to provide the best possible response.

Attitude and perception can affect business communication in both positive and negative ways. Pleasant, respectful, upbeat attitudes throughout an office improve upward and downward communication, which increases morale, productivity and sales.

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