Identify the advantages of adaptation or standardization in a marketing mix enables quick entry into markets
and a high quality product or
service rollout
helps by adding local values
and references to enhance a
product’s appeal
helps achieve large volumes
of production and reduces the
cost per unit
enables customers to relate to
products that reflect familiar
experiences
offers a friendly way to
communicate a company’s
local presence
enables easier control of processes
across all business functions

Your father offers you a choice of $120,000 in 11 years or $48,500 today. use appendix b as an approximate answer, but calculate your final answer using the formula and financial calculator methods. a-1. if money is discounted at 11 percent, what is the present value of the $120,000?

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.

Determine if the following statements are true or false. an increase in government spending can crowd out private investment. an improvement in the budget balance increases the demand for financial capital. an increase in private consumption may crowd out private investment. lower interest rates can lead to private investment being crowded out. a trade balance in sur+ increases the supply of financial capital. if private savings is equal to private investment, then there is neither a budget sur+ nor a budget deficit.