Companies such as p& g, walmart, and levi strauss have recognized the growing in the u. s. population by targeting specially designed products, ads, and promotions to appeal to one or more ethnic, racial, or lifestyle-based groups.

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Since this pertains to ethnicities, race and lifestyles, these companies must have targeted the diversity in the U.S population. The diversity is a result of modern technology and modern views of the social norms. Because of this, lifestyles and personalities vary from one person to each other. To a businessman, he must cater to everyone's taste if he wants more profit.