Marginal analysis refers to: a process that measures specific individual marketing actions against one another that allows a firm to rank them according to their potential risks and benefits. the process that determines whether total revenue from the sale of 100 additional units of a product exceeds the cost of producing and marketing that unit. the process of identifying the percentage change in the results from changing a product feature or service benefit to reduce costs. a continuous, concise trade-off of incremental costs against incremental revenues. a systematic appraisal of the design, quality, and performance of a product to reduce purchasing costs.